Customization is exactly the opposite of Standardization.It means to produce by meeting the requirements of (single) Clients that want to have direct control on the contents of what they are wearing..
"Be spoke" is the kind of service given by the "Maisons" that are still producing luxury items as "modernity".
Our foresight on the next future is: more control by the Buyer.
"I personally decide on what I want to buy", "become your own fashion designer"."You will become an active protagonist of the fashion game".
So why great "Maisons" are still sponsoring despotic designers who decide on what we have to wear?
Why shuld we pay for creative proposal imposed by others and especially how much are we payng for them?
We wonder,instead , on how much You would pay for somebody capable of helping You in the enhancement of Your creativity.
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